Pick Real Geeks if you want a known, published price and a website built specifically to generate its own leads; it's $399 a month flat for 2 seats plus a $500 setup fee, and it scores 4.0 overall with the stronger pricing and support sub-scores. Pick Lofty if you want AI lead qualification bundled into the base product and can absorb a premium, unpublished bill; third-party estimates put its entry tier around $449 a month plus a $500 setup fee, and it scores 4.0 overall with the stronger features and scalability sub-scores.
Lofty and Real Geeks both start from the same premise: a real estate team's website, CRM and lead nurture shouldn't be three separate subscriptions. Lofty is the heavier, more AI-forward platform aimed at established teams and brokerages; Real Geeks is the more transparent, website-first bundle aimed at agents and small teams that don't already have a lead-generating site.
We compare pricing at realistic team sizes, then walk through ease of use, features, integrations and support, scored against the same weighted rubric we use across the site, using facts and sub-scores from our full Lofty review and Real Geeks review. Neither review reflects hands-on testing of the live product — both are assessed from public documentation, vendor pricing pages where available, and public G2/Capterra review data, exactly as each source review states. Pricing checked September 2026.
| Lofty | Real Geeks | |
|---|---|---|
| Our score | 4.0 / 5 | 4.0 / 5 |
| Entry price | Request quote — est. ~$449/mo + $500 setup | $399/mo flat + $500 setup (published) |
| Free trial | No | No |
| Contract term | Not published | 12 months standard |
| AI lead qualification | Bundled into every tier | Add-on, $49/mo (Geek AI Text) |
| Seats included at entry | Individual agent (Agent plan) | 2 seats (owner + 1) |
| Best for | Established teams/brokerages wanting AI-heavy nurture | Agents/teams without an existing lead-gen website |
How much does Lofty cost compared to Real Geeks
Real Geeks costs less and its price is a number you can check today rather than one you ask for. The Base Platform is $399 a month flat, covering 2 CRM seats, plus a one-time $500 setup fee; extra seats step down from $25 each for seats 3–10 to as little as $1 each past 100. Lofty publishes no dollar amounts at all — Agent, Team, Broker and Enterprise are all request-a-quote tiers — so the figures here are third-party estimates: roughly $449 a month plus a $500 setup fee for a solo Agent plan, climbing to about $700 a month for Team and around $1,500 a month for Enterprise.
Line up the entry tiers and Real Geeks is the cheaper, known quantity by about $50 a month before you've spoken to either sales team. The setup fee is identical at the bottom, $500 either way, but Lofty's climbs to roughly $1,000 at Team and $2,000 at Enterprise by the same estimates, against Real Geeks' seat-based add-on model that never resets to a new setup charge as you grow.
| Tier | Price | Setup fee | Seats included |
|---|---|---|---|
| Real Geeks Base Platform | $399/mo | $500 (published) | 2 |
| Real Geeks, seats 3–10 | +$25/seat/mo | — | up to 10 |
| Real Geeks, seats 11–40 | +$10/seat/mo | — | up to 40 |
| Lofty Agent (est.) | ~$449/mo | ~$500 (est.) | 1 (individual agent) |
| Lofty Team/Premier (est.) | ~$700/mo | ~$1,000 (est.) | ~15 |
| Lofty Enterprise (est.) | ~$1,500/mo | ~$2,000 (est.) | ~100 |
A 10-agent team on Real Geeks lands around $599 a month ($399 base plus 8 extra seats at $25 each) — a number you can calculate yourself. The same team on Lofty would likely land near the Team/Premier tier, estimated at $700 a month, but that figure isn't guaranteed until Lofty's sales team confirms it.
Treat Lofty's figures as a planning estimate, not a quote. They come from independent comparison sites, not lofty.com, because Lofty doesn't publish pricing anywhere — get a written quote before budgeting against them. Real Geeks' numbers come straight from its own pricing page, though its optional Social, Search and Seller Lead add-ons ($299–$599/month each) can roughly double or triple the bill if layered on top of the base platform.
Ease of use and setup
Real Geeks scores a bit higher for ease of use, 4.2 against Lofty's 4.0, and the gap comes down to how many modules each product asks you to configure on day one. Real Geeks' website builder is rated around 9.0 out of 10 by G2 reviewers for ease of setup, and the Lead Manager interface stays organized without much training. The main knock: its templates feel dated next to newer, more design-forward site builders.
Lofty's day-to-day interface is manageable, but there's more of it: a website, CRM, lead-routing rules, AI Assistant configuration and transaction checklists all need setting up before the platform earns its keep. Teams that get the most out of Lofty tend to assign someone to own that configuration rather than expect it to work well out of the box.
Features that matter
Lofty wins on depth and AI; Real Geeks wins on transparency and lead generation built into the website itself. Both include an IDX site, a CRM and automated nurture — the difference is what's bundled versus sold separately.
| Feature | Lofty | Real Geeks |
|---|---|---|
| AI lead qualification | AI Assistant included on every tier — texts, qualifies, books appointments | Geek AI Text add-on, $49/mo, layered on drip campaigns |
| IDX website | Drag-and-drop templates, included on every tier | Foundation of the platform — generates the leads that feed the CRM |
| Lead scoring | Rule-based routing by geography, price, source, skill | Lead Feed behavioral scoring ranks leads by on-site activity |
| Drip campaigns | Included, tied to routing rules | Included, triggered by lead source and behavior |
| Transaction management | Pipeline, checklists, DocuSign and dotloop built in | Not a core focus — CRM and website are the emphasis |
| Team accountability | Custom distribution rules, performance dashboards | Basic team visibility through Lead Manager |
| Paid lead-gen add-ons | Not offered — AI Assistant is the growth lever instead | Social, Search, Seller packages, $299–$599/mo each |
| Scalability (our score) | 4.3 — scales from 1 agent to a 100-seat brokerage | 3.8 — built more for 1–15 agent teams |
If the job is qualifying leads with the least human effort, Lofty's bundled AI Assistant does more out of the box. If the job is generating leads in the first place, Real Geeks' Lead Feed scoring is the more purpose-built piece.
Want the full shortlist?
Our real estate CRM guide ranks Lofty, Real Geeks, Follow Up Boss, Wise Agent and HubSpot on price, features and fit, with pricing verified this month.
Integrations
Lofty scores 4.1 for integrations, Real Geeks 3.8. Lofty ships an open REST API, a native Zapier integration, and direct connections to Zillow, Realtor.com, Homes.com, dotloop, DocuSign and BombBomb. Real Geeks offers a native two-way integration with Follow Up Boss for teams that want its lead generation feeding a different CRM, a Wise Agent connection, a Zapier app, and "API Nation" for syncing with tools like Google Sheets and Dropbox.
Neither approaches the marketplace breadth of a general CRM like HubSpot or Salesforce, but that's expected — both are real estate specialists, and the integrations that matter most (MLS feeds, transaction tools, other real estate CRMs) are covered by each.
Support
Real Geeks scores notably higher for support, 4.3 against Lofty's 3.7. Its G2 support rating sits around 8.9 out of 10, with responsiveness coming up repeatedly as a strength in reviews, and its paid lead-gen add-ons each include a dedicated success manager. Lofty offers phone and email support seven days a week, 8am–8pm ET rather than 24/7, and some G2 reviewers describe being routed through an account manager instead of reaching a support rep directly — worth asking about during a demo, given how many modules there are to configure.
Who should pick Lofty
- Established teams and brokerages that want an IDX website, CRM and AI-driven lead nurture in one system.
- High lead-volume operations where AI text qualification genuinely offloads work an ISA would otherwise do.
- Multi-agent teams that need deep lead-routing rules — round-robin, geography, price range, skill-based.
- Brokerages planning to scale past 15 agents, where Lofty's higher scalability score (4.3) matters more.
- Buyers comfortable requesting a quote rather than seeing a fixed number up front.
Skip Lofty if you want a published price before talking to sales, or you're a new solo agent — several reviewers describe it as oversized and priced above what a single new agent needs.
Who should pick Real Geeks
- Agents and teams without an existing lead-gen website, since the IDX site is the foundation of the whole platform.
- Solo agents through roughly 15-agent teams who want a known, flat entry price rather than a custom quote.
- Buyers who want to compare costs before committing — the $399 base and seat pricing ladder are both public.
- Teams that value support responsiveness, reflected in Real Geeks' higher support sub-score (4.3 vs 3.7).
- Anyone willing to accept a 12-month contract in exchange for that price predictability.
Skip Real Geeks if you want the deepest bundled AI qualification without paying extra, or you've read the recurring reviewer complaints about lead quality and want to weigh that against your own market first.
Decision rule: if you don't have a lead-gen website yet and want a number you can check today, buy Real Geeks — $399 a month is real, published, and cheaper than Lofty's estimated entry price. If lead volume already outpaces your team's ability to qualify it, and you can budget for a premium, request-only price, buy Lofty. Both score 4.0 overall, so the tie-breaker is what you're short on: leads, or the time to qualify the ones you already have.
Frequently asked questions
Is Lofty or Real Geeks cheaper?
Real Geeks is cheaper and, more importantly, its price is published: $399 a month flat for 2 CRM seats plus a one-time $500 setup fee. Lofty doesn't publish a price at all — every tier is a request-a-quote form — and third-party estimates put its entry Agent plan around $449 a month plus a $500 setup fee, roughly $50 a month above Real Geeks' confirmed number before you've even talked to sales.
Does Lofty or Real Geeks have a free trial?
Neither does. Both require signing a contract or requesting a quote before you can use the platform. Real Geeks additionally asks for a standard 12-month term; Lofty's contract length isn't published.
Which is better for a brand-new solo agent?
Real Geeks, if you need a lead-generating website and don't have one yet — its $399 base covers 2 seats and the price is known up front. Neither tool is really built for a brand-new solo agent on a tight budget; Wise Agent at $49 a month is the better starting point for that specific case.
Which has the stronger AI lead qualification, Lofty or Real Geeks?
Lofty. Its AI Assistant is a core, bundled part of every tier and runs ongoing text conversations to qualify leads, re-engage cold ones and book appointments. Real Geeks offers similar AI text follow-up only as a separate $49-a-month add-on called Geek AI Text, layered on top of its standard drip campaigns rather than built into the base price.
Which scores higher overall, Lofty or Real Geeks?
Both score 4.0 out of 5 in our review, but the sub-scores diverge: Lofty wins features (4.4 vs 4.0) and scalability (4.3 vs 3.8), while Real Geeks wins pricing and value (3.9 vs 3.3) and support (4.3 vs 3.7). Ease of use is close, 4.2 for Real Geeks against 4.0 for Lofty.
Do Lofty and Real Geeks include a website?
Yes, both do. Lofty bundles an IDX website with drag-and-drop templates into every tier, and Real Geeks' IDX website is the foundation of its whole platform — it's what generates the leads that flow into its CRM. Neither is a bare CRM you'd bolt onto an existing site, though both can technically work alongside one.
Conclusion
Lofty and Real Geeks tie at 4.0 overall because they're strong at different things, not because they're similar products. Lofty packs more into the base tier — AI-driven qualification, deeper lead routing, transaction management — and scales further, but it asks you to trust a quote before you know the bill. Real Geeks tells you the number first and builds its platform around generating leads from its own website rather than assuming you already have traffic.
If cost predictability and a self-generating website matter most, start with Real Geeks. If the bottleneck is qualifying the lead volume you already have, request a quote from Lofty and compare it against what you'd pay elsewhere. For the fuller field, including Follow Up Boss, Wise Agent and HubSpot, see our best CRM for real estate guide.