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| Starting price | Sales Pro: ₹2,500 per user/month billed annually, as listed on leadsquared.com from India. US pricing is quote-based. |
|---|---|
| Free plan | No. The free-trial link on leadsquared.com leads to a demo booking form. |
| Upper tiers | Sales Super: ₹5,000 per user/month billed annually (India listing) · custom plans on request |
| Best for | Lending, insurance, education and other B2C teams working thousands of inbound leads, often with field agents |
| Not ideal for | Small B2B teams with a few dozen deals, or anyone who wants to sign up and pay online today |
| Standout feature | Mobile CRM with geo-fenced check-ins, offline mode and "leads near me" for field agents (Sales Super) |
| Biggest drawback | No published USD price, and most field-sales and admin tools sit on the upper plan or cost extra |
LeadSquared Review: Our Take
LeadSquared is a sales CRM for volume. It earns its 4.1 by doing three things most general CRMs do poorly. It scores and routes a flood of leads so the best ones get called first. It gives managers quotas, check-ins and workday rules for large call teams. And its mobile app lets field agents find nearby leads, check in with a geo-fence and keep working without signal.
The trade-offs are price clarity and plan gating. LeadSquared does not sell online. Both plans end in a "Let's Talk" button, and the only prices on the site appeared in Indian rupees when we checked. US buyers should expect a quote. Offline mode, geo-fencing, audit logs and custom object types are Sales Super features. Territory management and the sandbox are optional add-ons even on Super. So the plan you need for a real field team is the expensive one.
Bottom line: if your business lives on high-volume inbound leads, call-centre follow-up and field visits, put LeadSquared on the shortlist and budget for Sales Super. If you sell to a few dozen businesses a quarter, start with Zoho CRM or Pipedrive instead.
What Is LeadSquared?
LeadSquared is a cloud CRM from a company with its corporate office in Bengaluru, India, and sales phone lines for the US and the UAE. Its Sales CRM is built around leads, activities, tasks, accounts and opportunities. Leads arrive from forms, ads, calls and messaging apps. Rules then deduplicate them, score them on quality and engagement, and distribute them to the right rep or team.
The product is sold in pieces. The Sales CRM covered here is one line. Marketing Automation is a separate product with its own two plans, priced per account rather than per user. LeadSquared also sells a Service CRM, a customer portal and a performance-management tool. The mobile CRM app is part of the Sales CRM plans, and the vendor says it has more than 500,000 users.
The company's pricing FAQ says its best fit is marketplaces, financial services (banks, insurance, lending, broking, fintech), education (edtech, higher education, career schools), healthtech and real estate. That list tells you a lot. These are businesses where a lead is a person filling in a form, and speed to first call decides the sale.
Who LeadSquared Is a Good Fit for
A Good Fit If You...
- Receive hundreds or thousands of inbound leads a month and need them scored, deduplicated and assigned automatically
- Run an inside-sales or call-centre team with daily quotas, shifts and a holiday calendar to manage
- Have field agents who visit customers and need check-in tracking, nearby-lead lists and visit verification on a phone
- Sell in lending, insurance, education, healthcare or real estate, where LeadSquared ships industry setups
- Are happy to buy through a demo and negotiate a contract
Consider Another Option If You...
- Want a permanent free plan to start on (see HubSpot or Zoho CRM)
- Want to compare published USD prices and buy online the same day (see Zoho CRM or Pipedrive)
- Run a low-volume B2B pipeline where each deal gets weeks of attention, not minutes
- Need marketing email and sales in one subscription, rather than two separately priced products
A Worked Scenario: An Admissions or Lending Team
Picture a college admissions office or a personal-loan lender. Ads and comparison sites send 3,000 enquiries a month. Twelve counsellors work the phones. Four field officers visit applicants to collect documents. Here is how that team would use LeadSquared, based on vendor documentation and the published plan sheet.
- Capture: dynamic forms and landing pages, plus connectors for ad platforms and lead sources, create leads in real time. Duplicate blocking stops one applicant becoming three records.
- Score and route: lead quality and engagement scores rank each enquiry. Distribution rules hand it to a free counsellor by course, product, region or language.
- Call fast: counsellors work "smart views", which are filtered queues that put the hottest leads first. Nudges remind them of overdue follow-ups.
- Visit: on Sales Super, field officers see "leads near me", check in on arrival with a geo-fence, scan documents with the phone camera and log notes offline.
- Manage: managers watch activity and pipeline reports, set assignment quotas and use workday rules so leads skip agents who are off shift.
That workflow is where LeadSquared is strongest. A tool like Pipedrive could hold the same records, but you would build the routing, quotas and field checks yourself or buy add-ons.
Pricing and Plans: Sales Pro vs Sales Super
LeadSquared's Sales CRM has two published plans, Sales Pro and Sales Super, both priced per user per month and billed annually. There is no "Lite" plan, despite what some older comparison sites say. When we checked leadsquared.com in November 2026, the page showed prices in Indian rupees only, with no currency switch. LeadSquared lists a US phone number and sells in the US, but it does not publish a US dollar price. Treat the rupee figures as the India list price, not as what a US team will pay.
| Plan | Price shown on leadsquared.com (India) | US price | Storage | Emails included | Custom reports |
|---|---|---|---|---|---|
| Sales Pro | ₹2,500 per user/month, billed annually | Quote-based | 2 GB + 20 MB per user | 50,000 | 2 per user |
| Sales Super | ₹5,000 per user/month, billed annually | Quote-based | 10 GB + 20 MB per user | 100,000 | 5 per user |
| Custom plan | On request | Quote-based | Custom | Custom | Custom |
Source: leadsquared.com/sales-crm-pricing, checked November 2026 from an Indian IP address. Both plans include unlimited contacts. LeadSquared also lists special pricing for select startups. Marketing Automation is a separate product with its own plans (Marketing Pro and Marketing Super, priced per account).
What Each Plan Includes
Both plans share the core: lead scoring, duplicate blocking, basic and advanced lead distribution, accounts and opportunities, smart views, task and activity management, Gmail and Outlook email integration, quotes, dynamic forms, the process designer, workflow automation, standard reports and dashboards, the API and apps marketplace, dynamic landing pages, and the basic mobile app with check-in tracking, cloud calling, speech-to-text and image-to-text capture.
Sales Super adds what larger and field-heavy teams need:
- Mobile field tools: offline mode, "leads near me", and activity and task geo-fencing
- Admin and data: custom object types, audit logs, batch jobs and LeadSquared's app development platform (LAPPS)
- Higher limits: unlimited workflow automation and permission templates (Pro has 7 templates), 30 webhooks instead of 3, 2,000 chatbot conversations instead of 500, and a 1 GB custom database instead of 200 MB
Some tools are optional add-ons even on Super: territory management, journeys, the CASA app-screen builder, the sandbox, the AI email parser and the analytics platform. Location insights, customer portals and a white-labelled app are add-ons on both plans.
What a Real Bill Looks Like
Because US prices are quote-based, the only arithmetic we can show uses the India list price. These figures show the ratio between plans, not a US budget.
- 10 counsellors on Sales Pro: 10 × ₹2,500 = ₹25,000 a month, or ₹300,000 a year on the annual contract.
- Same team on Sales Super: 10 × ₹5,000 = ₹50,000 a month, or ₹600,000 a year. Super costs twice as much per seat.
- Mixed team: ask whether call-only reps can sit on Pro while field agents sit on Super. The pricing page does not say, so get it in writing.
Which Plan Should You Actually Buy?
Sales Pro suits an inside-sales or call team that works leads at desks. It already includes scoring, distribution, quotas and workflow automation. Sales Super is the plan for any team with field agents, because offline mode and geo-fencing live there. It is also the plan for regulated businesses that need audit logs. Ask for a custom plan if you need territory management and the sandbox bundled in, rather than added one by one.
Watch out for: the add-on list. The field-sales story you hear in a demo often includes territory management and location insights, which are extras. Ask for one all-in price per user, in US dollars, covering every add-on you saw. For a wider view of what CRMs really cost, see our CRM cost breakdown.
Key Features and How They Work
Lead Capture, Scoring and Distribution
This is the core of the product. Leads arrive from forms, landing pages, ad platforms, calls and messaging apps. Duplicate blocking and lead merging keep one person on one record. Quality and engagement scoring ranks leads, and distribution rules assign them by any field, in round robin, or by agent availability. Assignment quotas stop one rep from hoarding the best leads.
Smart Views and Task Management
Smart views are saved, filtered work queues: "new loan leads from today, score above 70, not yet called". Reps live in these views rather than in a pipeline board. Tasks and nudges keep follow-ups on time, and workday and holiday settings keep leads away from agents who are off.
Mobile CRM for Field Sales
Every plan includes the mobile app with check-in and check-out tracking, cloud calling, document and image upload, speech-to-text notes and image-to-text capture. Sales Super adds the field features: "leads near me" for route planning, geo-fenced activities and tasks so a visit only counts at the right address, and offline mode that syncs later. LeadSquared's mobile page also describes GPS route tracking, beat plans and automatic check-ins. Few general CRMs offer this without third-party apps.
Workflow Automation and Process Designer
The process designer and workflow automation handle follow-up sequences, reassignment, escalations and status changes. Both plans include them; Super removes the limit on workflows. Dynamic forms change their fields based on earlier answers, which helps collect loan or admission details in steps.
Accounts, Opportunities and Quotes
Accounts and opportunities sit beside leads, so a team can track a household, a business or a repeat buyer. Quote creation is built in. Custom object types, for things like branches or courses, need Sales Super.
Reporting
Standard reports, out-of-the-box dashboards, a report scheduler and export are on both plans. The custom report builder is limited: two self-built reports per user on Pro and five on Super. A separate analytics platform is an add-on. Teams with heavy reporting needs often export to a BI tool.
Platform and Security
LeadSquared lists ISO 27001 and SOC 2 Type 2 compliance on both plans. Its pricing FAQ says data centres are in India, the US and Singapore, and that it meets GDPR and HIPAA requirements. Audit logs, which regulated lenders and insurers often need, are Super only. The developer platform (LAPPS) lets your developers add custom logic in JavaScript.
Ease of Use and Setup
LeadSquared scores 4.3 here. For a rep, the product is simple: open a smart view, call the next lead, log the outcome. The mobile app is built for field staff who are not power users. The admin side is another matter. Distribution rules, scoring, permission templates and workflows take real design work, and a messy setup sends leads to the wrong people. LeadSquared's onboarding includes business process mapping, migration help and training, and you should use all of it. Plan for a few weeks of setup for a team of 20 or more.
Integrations and API
LeadSquared's integrations directory listed 162 apps when we checked, grouped into categories such as cloud telephony, messaging (SMS, chat and WhatsApp), lead capture, payment gateways, verification and KYC, and online meetings. Many connectors serve Indian lead sources and telcos, which matters if you sell in India and matters less if you sell only in the US. Gmail and Outlook email sync is built in. LeadSquared offers open REST APIs with public documentation, three webhooks on Pro and 30 on Super. A US team should check that its dialer, ad sources and messaging provider are in the directory before signing.
Support and Customer Service
LeadSquared lists phone and email support, help documentation, video tutorials and free webinars, plus onboarding services covering process mapping and data migration. It has more than 100 partners for implementation and resale. The pricing page does not say which support level comes with which plan, so ask for the response-time commitment in your contract. Phone lines are listed for the US, India and the UAE. G2 users rate LeadSquared Sales CRM 4.5 out of 5.
Pros and Cons
What We Like
- Lead scoring, deduplication and distribution built for thousands of leads a month
- Mobile app with geo-fenced check-ins, nearby leads and offline mode for field agents
- Quotas, workdays and holiday calendars for large call teams
- Unlimited contacts on both plans
- Industry setups for lending, insurance, education, healthcare and real estate
- ISO 27001 and SOC 2 Type 2 on every plan
What Could Be Better
- No published USD price; US buyers must get a quote
- No free plan, and no self-serve trial on the website
- Offline mode, geo-fencing and audit logs need Sales Super
- Territory management and the sandbox cost extra even on Super
- Only 2 to 5 custom reports per user
- Marketing automation is a separate product with its own price
How LeadSquared Compares with Other Options
| Tool | Starting price | Free plan | Choose it over LeadSquared when… |
|---|---|---|---|
| Zoho CRM | $14/user (annual) | Yes (3 users) | You want published USD prices, a free start and a wide app suite |
| HubSpot CRM | Free; low-cost Starter plan | Yes (2 users) | Marketing and sales need one record and one subscription |
| Pipedrive | $14/user (annual) | No (14-day trial) | Your sales are low-volume and pipeline-first, not lead-queue-first |
| Salesforce | Per user; see our review | Yes (Free Suite, 2 users) | You need enterprise customisation and have an admin to run it |
LeadSquared vs Zoho CRM is the comparison most buyers run. Zoho wins on transparency: a free plan for three users, Standard at $14 a user billed annually, and a checkout you can use today. It also has a far larger app suite. LeadSquared wins when the job is high-volume lead handling with field agents. Its routing, quotas and geo-fenced mobile tools come ready, where Zoho needs more setup or extra apps to match them.
For the wider shortlist, see our ranking of the best CRM software. If you work in healthcare, our healthcare CRM guide compares LeadSquared with HIPAA-ready options. Insurance teams should read our insurance CRM guide.
Frequently Asked Questions
How much does LeadSquared cost?
LeadSquared's Sales CRM has two plans. In November 2026 its pricing page showed Sales Pro at ₹2,500 and Sales Super at ₹5,000 per user per month, billed annually, in Indian rupees only. It publishes no USD price, so US teams must ask for a quote.
Does LeadSquared have a free plan or free trial?
No free plan. The free-trial link on leadsquared.com leads to a demo booking form, so expect a sales call before you can try it. If you need a free CRM to start, HubSpot and Zoho CRM both offer one.
Does LeadSquared have a Lite plan?
No. The current Sales CRM plans are Sales Pro and Sales Super, plus custom plans on request. Some third-party sites still list a "Lite" plan, but it does not appear on LeadSquared's pricing page as of November 2026.
What is LeadSquared used for?
High-volume lead management. Teams use it to capture enquiries, score and route them to the right rep, manage call-team quotas and run field agents through a mobile app with geo-fenced check-ins. Lenders, insurers and education companies are typical users.
Is LeadSquared good for small businesses?
Only if the small business handles a lot of leads. A five-person team working a few dozen B2B deals will pay for routing and field tools it never uses. Zoho CRM or Pipedrive publish lower US prices and are faster to set up.
LeadSquared vs Zoho CRM: which is better?
Zoho CRM is better for most small and mid-size teams: it has a free plan, published USD pricing from $14 a user and a large app suite. LeadSquared is better for high-volume B2C teams with call centres and field agents, where its routing and mobile tools come ready.
Our Final Take
LeadSquared earns its 4.1 by being very good at one job: turning a flood of B2C enquiries into calls, visits and sales. Its routing, quotas and field-sales app solve problems that general CRMs leave to add-ons. The cost is clarity. There is no USD price list, the field tools sit on Sales Super, and several extras are priced separately. If your team matches that profile, book the demo and ask for one all-in quote. If it does not, a simpler CRM with a free plan will serve you better.