Best CRMs
The shortlist, done for you.
Ranked buying guides, with every price checked on the vendor's own site each month.
Buying guides
Best for…
Free download
The CRM buying guide
Reviews
Every CRM, reviewed by hand.
Scored on the same six weighted criteria, with prices re-checked every month.
Sales CRMs
Small teams & simple
Marketing & automation
Real estate
Construction
Recruiting
Financial advisors
How we score
Compare
Down to two? Settle it.
Every matchup prices both tools tier by tier and ends with a plain decision rule.
Most popular
Budget & small teams
Marketing tools
By industry
Interactive
CRM comparison chart
Pick up to six CRMs and see real prices at your seat count.
Alternatives
Outgrown your CRM? Here's what's next.
Ranked replacements for the tools teams most often leave, with who each one suits.
Before you switch
Move your data without losing it
Our 7-phase migration checklist, from audit to cutover.
Industries
Built for how your field sells.
Specialist tools and general CRMs, ranked against the jobs your team actually does.
Learn
Plain-English CRM advice.
Buying advice, real costs and setup guides, written for small teams.
Choosing a CRM
Cost & setup
How we work
Most read
How much does a CRM really cost?
Real prices at 1, 5 and 20 seats, add-ons included.
Corrections, partnership inquiries, or general questions — we read everything.
