Pick Follow Up Boss if you run a team that buys online leads and needs them routed, called and tracked agent by agent; it scores 4.4 and costs $58 per user per month on Grow, or $416 a month for 10 users on Pro, billed annually. Pick Wise Agent if you are a solo agent or a small team that wants one flat bill; it costs $49 a month (or $499 a year) for up to five team members on a shared login and scores 4.1.
Follow Up Boss and Wise Agent are both CRMs made only for real estate, but they are aimed at different businesses. Follow Up Boss exists for the team that spends money on Zillow, Realtor.com and ad leads and needs each one answered in minutes by the right agent. Wise Agent exists for the agent who wants real estate tools, from drip campaigns to closing checklists, without a bill that grows with every hire.
This comparison prices both at 1, 4 and 10 agents, then compares ease of use, the features that change an agent's day, integrations and support. Facts come from each vendor's pricing and feature pages, checked in November 2026, and our Follow Up Boss review and Wise Agent review, scored with the same weighted rubric we use for every CRM.
| Follow Up Boss | Wise Agent | |
|---|---|---|
| Our score | 4.4 / 5 | 4.1 / 5 |
| Entry price | $58/user/mo annual ($69 monthly) | $49/mo flat, or $499/yr |
| Who the price covers | One user (Grow); 10 users (Pro); 30 users (Platform) | Up to 5 team members on a shared login |
| Built-in calling | Add-on on Grow; unlimited on Pro and Platform | Call lists; power dialer is an add-on |
| Texting | Two-way texting from the record | WiseText add-on, $11/mo per 1,000 credits |
| Transaction management | Deal tracking | Checklists, client portals, commission reports |
| Free plan / trial | No / 14 days | No / 14 days |
| Best for | Teams that buy leads | Solo agents and small teams |
Follow Up Boss vs Wise Agent: Pricing and Plans
Follow Up Boss has three plans. Grow is $58 per user per month on annual billing ($69 monthly), and calling is an add-on at $33 per user ($39 monthly). Pro is $416 a month annual ($499 monthly) and includes 10 users with unlimited calling and texting; extra users are $41 each. Platform is $833 a month annual ($1,000 monthly) for 30 users, with extra users at $17.
Wise Agent has one CRM plan: $49 a month, or $499 a year, which works out to about $42 a month. It covers up to five team members on a shared login and includes onboarding and 24/7 live support. A CRM + WiseSocial plan adds automated social posting for $69 a month ($699 a year), and teams of 15 or more agents can ask for Enterprise pricing. Add-ons are priced separately: five more team members for $20 a month, a separate login for $20 a month each, WiseText texting at $11 a month per 1,000 credits plus an $80 one-time registration, and unlimited lead-enhancement credits for $5 a month.
| Monthly cost | 1 agent | 4 agents | 10 agents |
|---|---|---|---|
| Follow Up Boss Grow (annual) | $58 | 4 × $58 = $232 | 10 × $58 = $580 |
| Follow Up Boss Grow + calling | $58 + $33 = $91 | 4 × $91 = $364 | 10 × $91 = $910 |
| Follow Up Boss Pro (calling included) | $416 | $416 | $416 |
| Wise Agent, shared login | $49 | $49 | $49 + $20 = $69 |
| Wise Agent, a login per agent | $49 | $49 + 3 × $20 = $109 | $69 + 9 × $20 = $249 |
Follow Up Boss on annual billing; Wise Agent on monthly billing ($499 a year brings the base to about $42 a month). Wise Agent rows assume the account holder's login is included and that each extra agent beyond five needs the $20 batch of five team members; confirm the exact setup with Wise Agent. Texting on Wise Agent (WiseText) is extra in every row.
Read the table by team size. For one agent, Wise Agent costs less than a single Follow Up Boss seat even before calling, and less than half once calling is added. For four agents, Wise Agent is $49 to $109 a month, and Follow Up Boss is $232 to $364. For ten agents, the gap narrows: Wise Agent with a login for everyone is about $249, and Follow Up Boss Pro is $416 with unlimited calling and texting, team inboxes and onboarding included. A team that buys leads will usually find that difference cheap for what it adds.
Ease of Use
Both tools speak real estate, so agents coming from a spreadsheet adjust quickly. Follow Up Boss is the simpler daily experience for an agent: a list of leads, a Smart List of who to call today, and call and text buttons on every record. Its setup is heavier for the team lead, who has to write routing rules, set up lead ponds and build automations that match how the team shares leads. Connecting a lead source is quick, because most vendors just email leads to a Follow Up Boss address.
Wise Agent has more modules to learn, because it covers more of the business: contacts, drips, landing pages, transaction checklists, commissions and marketing content all live in one account. A solo agent can start with contacts and a stock drip campaign and add the rest later. Complimentary onboarding and unlimited training come with the plan, which helps. In our scoring Follow Up Boss gets 4.4 for ease of use.
Features That Matter
These are the features that change how an agent or a team works day to day.
| Feature | Follow Up Boss | Wise Agent |
|---|---|---|
| Lead routing | Round robin, first to claim, rules by ZIP code, town, price or listing; lead ponds | Rule-based assignment to agents by territory or availability |
| Automated follow-up | Automations send emails, create tasks and reassign leads; an automatic first text, no drip texts | Drip campaigns with emails, texts, calls, videos and print; stock campaign library |
| Calling | Built-in calling with recording, transfer and per-agent numbers | Call lists; three-line power dialer as an add-on |
| Bulk email | Batch emailing | Up to 2,500 emails a day, 75,000 a month |
| Transaction management | Deal tracking | Checklist templates, triggers, branded client portals, commission reports |
| Lead generation | None; bring your own leads | Landing pages, domains, Facebook and Google ads from the CRM |
| Accountability reporting | Calls, texts, emails and appointments by agent and lead source; leaderboard | Reporting tools and goal tracking |
The pattern is clear. Follow Up Boss wins wherever the job is getting a fresh lead to the right agent and making sure that agent calls: routing rules, ponds, built-in calling and reporting by agent. Wise Agent wins wherever the job is everything around the lead: nurturing a database with drips and bulk email, generating leads with landing pages and ads, and running each deal from contract to close with checklists and a client portal.
Lead Routing vs Transaction Management in Practice
Picture a six-agent team on Follow Up Boss on a Saturday morning. A Zillow inquiry arrives for a listing in a ZIP code that belongs to one agent. The routing rule assigns it to her, she gets an alert, and an automation emails the buyer a first reply. She calls from the mobile app and the call is logged. If the lead goes quiet for weeks, it can be moved to a pond where any agent can pick it up. On Monday the team lead opens the agent report and sees who called within five minutes and who did not.
Now picture a solo agent on Wise Agent the same morning. A seller lead arrives from a landing page and starts a stock drip campaign of emails, with texts added if you pay for WiseText. A buyer under contract has an inspection on Tuesday, so the transaction checklist has already assigned the task and set the due date, and the buyer can check progress in the client portal instead of calling. The agent's month of past-client emails went out in one bulk send.
Both days are well run. They are just different businesses, and each tool is built for one of them.
Our real estate CRM guide ranks the team, solo and all-in-one options on price, features and who each one fits.
Integrations
Follow Up Boss lists more than 250 integrations and over 200 lead sources, including Zillow, Realtor.com, IDX websites, Facebook Lead Ads, Zapier, Mailchimp, Gmail, Microsoft 365 and BombBomb, plus an open API. Its pitch is an open platform: plug in whichever website and lead vendors you like and swap them later. It is now part of Zillow Group, but every plan includes unlimited lead sources and integrations.
Wise Agent connects to Gmail for automatic email logging (as an add-on), imports listings through MLS integrations, and pulls leads from your website and lead providers. Because it builds in landing pages, ads, social posting and transaction tools, it needs fewer integrations to cover the same ground, but its catalogue of third-party connections is smaller. If your stack is built around specific lead vendors, check that each one connects before you choose.
Support and Customer Service
Follow Up Boss includes phone and email support seven days a week, 8 am to 8 pm Eastern, on every plan. Pro adds enhanced support and personalized onboarding, and Platform adds priority support. Wise Agent includes 24/7 live support, complimentary onboarding and unlimited training on every plan, with online classes and a knowledge base. Wise Agent's round-the-clock support is the stronger promise on paper; Follow Up Boss's onboarding on Pro is the more useful help for a team setting up routing rules.
Who Should Pick Follow Up Boss
- Teams that buy leads from Zillow, Realtor.com or ads and need each one routed in seconds.
- Team leads who need accountability: calls, texts and response times by agent and by lead source.
- Teams of five or more who call leads, where Pro's $416 with unlimited calling beats paying per seat.
- Brokerages of 21 or more agents, where Platform's $833 for 30 users is cheaper than Pro.
- Teams with a website already that want the CRM to stay separate from lead generation.
Skip Follow Up Boss if you are solo and work referrals, if you need transaction checklists and client portals, or if you want lead generation built into the CRM. Full details in our Follow Up Boss review.
Who Should Pick Wise Agent
- Solo agents who want drips, bulk email and closing checklists for $49 a month.
- Small teams of up to five who can share one login and one database.
- Agents who manage their own transactions and want checklists, deadlines and a client portal in the CRM.
- Agents who generate their own leads with landing pages and Facebook or Google ads.
- Anyone who wants support at any hour, since live support runs 24/7.
Skip Wise Agent if you run a team that buys high volumes of leads and needs strict routing, built-in calling for everyone and per-agent reporting. Full details in our Wise Agent review.
Decision rule: if you pay for leads every month and have more than one agent working them, choose Follow Up Boss and price Pro once five people need calling. If you work referrals and your sphere, alone or with a small team, choose Wise Agent and keep the bill at $49. Planning a switch later? Read our CRM data migration guide first.
Frequently Asked Questions
Is Wise Agent cheaper than Follow Up Boss?
Yes, for most solo agents and small teams. Wise Agent is $49 a month, or $499 a year, for up to five team members on a shared login. Follow Up Boss Grow is $58 per user per month on annual billing, or $91 with calling. At ten agents, Follow Up Boss Pro at $416 narrows the gap.
Which is better, Wise Agent or Follow Up Boss?
Follow Up Boss is better for teams that buy online leads and need routing, built-in calling and per-agent accountability. Wise Agent is better for solo agents and small teams that want drips, bulk email, landing pages and transaction checklists for one flat price. Choose on lead volume and team size.
Do Follow Up Boss and Wise Agent have free trials?
Yes. Both offer a 14-day free trial, and neither has a permanent free plan. Both are billed month to month with no long-term contract, and both offer a discount for paying a year up front: two months free on Follow Up Boss and about 15% on Wise Agent.
Does Wise Agent have lead routing?
Yes. Wise Agent can assign incoming leads to team members by rules, territories or availability. Follow Up Boss offers more routing options, including round robin, first to claim, rules by ZIP code or price, and lead ponds for leads that go quiet.
What happens when a Wise Agent team grows past five people?
You can add five more team members for $20 a month and separate logins for $20 a month each, and teams of 15 or more agents can ask for Enterprise pricing. A growing team that buys leads may find Follow Up Boss Pro, at $416 for ten users with calling, a better fit.
Our Final Take
Follow Up Boss and Wise Agent solve different problems. Follow Up Boss is the lead-routing specialist: it costs more per person, but it makes sure a team's paid leads reach the right agent and get called, and it shows the team lead who is doing the work. Wise Agent is the flat-fee all-rounder: drips, bulk email, landing pages and transaction checklists for $49 a month, built for an agent or a small team that generates and manages its own business.
Decide on lead volume and team size, not the headline score. Buying leads with a team: Follow Up Boss. Solo or small and sphere-driven: Wise Agent. To see both next to the all-in-one website and CRM bundles, read our best CRM for real estate guide.