| Free plan | Yes — unlimited users, 5GB storage |
|---|---|
| Starting paid price | Basic $49/month per organization, up to 5 users, billed annually |
| Upper tiers | Standard $99 (50 users) · Professional $199 (unlimited) · Enterprise $399 |
| Trial | Free plan has no expiry; paid tiers billable monthly or annually |
| Best for | Teams of four or more that want a real CRM without a per-seat bill |
| Not ideal for | Teams that prioritise a clean, fast-to-learn interface above cost |
| Standout feature | The only mainstream free CRM with no user cap |
| Biggest drawback | Dense, feature-crammed interface with a real learning curve |
The Short Verdict
Bitrix24 solves a specific problem better than anything else on our list: what do you do once your free CRM's user cap runs out and you're still not ready to pay? Its free plan allows an unlimited number of users, covering basic CRM (deals and contacts), task management with Kanban and Gantt views, shared calendars, and chat and video calls, all inside 5GB of shared storage. No other mainstream tool makes that trade — the closest, Zoho CRM, still caps its free plan at three users.
The cost of that generosity shows up in the interface. Bitrix24 packs an enormous amount of functionality — CRM, project management, HR tools, a company intranet, telephony on paid tiers — into one product, and it reads that way: more menus, more settings, more density than a tool built to do one job well. Pricing per organization rather than per seat is also unusual and genuinely favourable once you have more than a handful of people, since a flat fee covers everyone under the tier's user cap.
Bottom line: the best free option once your team outgrows a three-user cap, and excellent value per person as headcount grows. Budget real onboarding time for the interface, which is denser than a purpose-built CRM.
Who Bitrix24 Is (and Isn't) For
A strong fit if you…
- Have a team of four or more and want a genuinely free CRM, not just a trial
- Want CRM, tasks, chat and video calls in one product rather than several subscriptions
- Are comfortable investing time in setup to unlock a broader feature set at a lower price
- Would rather pay a flat organization fee than a per-seat price as your team grows
Look elsewhere if you…
- Want the simplest possible interface with the shortest learning curve (see Pipedrive or Less Annoying CRM)
- Need built-in telephony on a free or entry-level plan (see Freshsales)
- Want the largest, most polished third-party app marketplace (see HubSpot)
Pricing: Free, Basic, Standard, Professional, Enterprise
| Plan | Price (per organization, annual) | User cap | What it adds |
|---|---|---|---|
| Free | $0 | Unlimited | Basic CRM (deals and contacts), tasks with Kanban and Gantt views, shared calendars, chat and video calls, 5GB storage |
| Basic | $49/mo | Up to 5 users | Client management tools, quotes and invoices, no ads, 24GB storage |
| Standard | $99/mo | Up to 50 users | Marketing tools, workflow automation, sales intelligence, 100GB storage |
| Professional | $199/mo | Unlimited | Advanced CRM automation, sales funnels, BI reports, unlimited storage on most plans |
| Enterprise | $399/mo | 250+ | HR tools, advanced admin controls, custom apps, dedicated support |
USD list prices from bitrix24.com, September 2026, billed annually; monthly billing is roughly 20% higher. Every paid tier prices per organization, not per seat — one flat fee covers everyone up to that tier's user cap. Bitrix24's own pricing page headlines "1–2 users," but its FAQ confirms the free plan has no user cap.
What a real bill looks like
- 10-person team on the free plan: $0/month — the scenario no other mainstream CRM allows.
- 5-person team wanting quotes, invoices and no ads: $49/month flat on Basic — under $10 per person.
- 30-person team wanting marketing tools and automation: $99/month flat on Standard — about $3.30 per person, a fraction of a per-seat competitor at that size.
Which tier should you actually buy?
Basic is the first real upgrade once you want quotes, invoices or more storage than the free plan's 5GB. Standard is where the organization-pricing advantage becomes obvious — $99 a month for up to 50 people is exceptional value if you're anywhere near that headcount. Professional removes the user cap entirely and adds BI reporting and sales funnels; most small and mid-sized teams won't need it. Enterprise is aimed at large organizations wanting HR tools and custom app development, well beyond what most CRM buyers need.
Watch out for: telephony and the Bitrix24 Market app marketplace are paid-only even on Basic, and the free plan's 5GB storage cap fills up fast once you're attaching files to records. Price a paid tier before you commit if either matters to your workflow.
Features Walkthrough
CRM core
Contacts, companies, deals and a visual pipeline cover the CRM basics on every tier, including Free. Lead scoring and more advanced sales automation arrive on Standard and above.
Task and project management
Kanban boards, Gantt charts and task dependencies are included from the free plan — a genuine differentiator, since most CRMs at this price point don't bundle project management at all, let alone for free.
Communication
Group chat, video calls and a company activity feed are built in from Free, functioning as a lightweight internal collaboration tool alongside the CRM. Telephony — calling from the CRM record — is a paid-tier feature.
Marketing and automation
Workflow automation and marketing tools (email campaigns, ad tracking) arrive on Standard, with sales funnels and BI reporting on Professional.
Client management
Quotes and invoices are available from Basic, useful for small service businesses that want basic billing without a separate accounting tool.
Ease of Use and Setup
This is Bitrix24's clearest weakness relative to a purpose-built CRM. The sheer breadth of what's packed into one product — CRM, tasks, chat, calendars, and more on paid tiers — means the interface has more to navigate than a tool built to do one job. New users should expect a real onboarding period, not the "usable within an hour" experience some competitors offer. Once configured, teams that invest the setup time generally find the breadth pays off; teams that don't often end up using only a fraction of what's available.
Integrations
The Bitrix24 Market app marketplace covers popular integrations — payment gateways, telephony providers, accounting tools, Zapier — but access to it is a paid-tier feature, not available on Free. The native feature set is broad enough that many small teams need fewer third-party connections than they would with a narrower CRM, simply because more is already built in.
Pros and Cons
Pros
- Only mainstream free CRM with unlimited users
- Tasks, chat and video calls bundled in at every tier, including free
- Flat organization pricing gets cheaper per person as your team grows
- Exceptional value at Standard for teams up to 50 people
- CRM, project management and internal collaboration in one product
- Quotes and invoices included from Basic
Cons
- Dense, feature-crammed interface with a real learning curve
- No telephony or app marketplace on the free plan
- 5GB free-plan storage cap fills up fast
- Support quality reports are more mixed than purpose-built CRMs
- Pricing page headline ("1–2 users") is confusingly worded against the actual unlimited-user free plan
- Less polished than a tool designed around sales alone
Bitrix24 vs the Alternatives
| Tool | Starting price | Free plan | Choose it over Bitrix24 when… |
|---|---|---|---|
| Zoho CRM | $14 | Yes (3 users) | You want a cleaner interface and don't need more than three free users |
| HubSpot CRM | Free; $9 | Yes (2 users) | You want the easiest CRM to learn and the biggest integration marketplace |
| Freshsales | $9 | Yes (3 users) | You sell by phone and want calling built in without an upgrade |
| Pipedrive | $14 | No | You want the simplest, most refined sales pipeline and don't mind paying per seat |
Looking for the full field of free CRMs? See our best free CRM guide, where Bitrix24 is ranked against six other tools.
Frequently Asked Questions
Is Bitrix24 really free for unlimited users?
Yes. Bitrix24's free plan has no cap on the number of users, unusual among mainstream CRMs, which typically cap free plans at one to three people. The trade-off is a 5GB storage limit shared across the whole organization, and telephony and the Bitrix24 Market app marketplace are paid-only.
How much does Bitrix24 cost?
As of September 2026: Free (unlimited users, 5GB storage), Basic $49/mo (up to 5 users), Standard $99/mo (up to 50 users), Professional $199/mo (unlimited users), and Enterprise $399/mo, all billed annually per organization, not per seat. Monthly billing runs higher.
Is Bitrix24 hard to learn?
It has a real learning curve. Bitrix24 packs CRM, task and project management, shared calendars, chat, video calls and (on paid tiers) telephony into one interface, and that breadth shows up as density — more menus, settings and modules than a purpose-built sales CRM. Budget more onboarding time than you would for a simpler tool.
Does Bitrix24 charge per user or per organization?
Per organization, not per seat, on every paid tier. Basic at $49 a month covers up to 5 users for one flat price, so the more people you fit under a tier's user cap, the cheaper Bitrix24 gets per person — the opposite of most CRMs, which get more expensive as headcount grows.
Bitrix24 vs Zoho CRM — which is better?
Bitrix24 wins on raw value if you need more than three free users — its free plan has no user cap at all, where Zoho's tops out at three. Zoho CRM has a cleaner interface, a bigger dedicated CRM feature set, and a broader app ecosystem once you're paying. Bitrix24 is the pick if free, unlimited headcount matters most; Zoho if CRM depth matters more than the free tier's size.
Final Verdict
Bitrix24 wins a specific, common argument: what happens when your team outgrows a three-user free plan and you're still not ready to pay? Nothing else on our list answers that as directly. Free means free, without a user cap, and the flat organization pricing above it rewards exactly the teams other CRMs punish with per-seat bills. The honest cost is time — the interface asks more of a new user than a tool built to do one job, and you should plan onboarding accordingly. If unlimited free users is the deciding factor, start there; if a clean, fast-to-learn interface matters more than cost, look at Zoho or Pipedrive instead.
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